STUDY: STREAMING HAS GONE PRIMETIME

 

crackle_TNLR_infographic_v4STREAMING HAS GONE PRIMETIME 

Streaming Video on a Connected TV Surpasses All Other Streaming Devices; Now Nearly as Popular as Watching Live TV 

CULVER CITY, CA (November 15, 2013) — Control is increasingly in the hands of the viewer as connected TV is taking over the reins when it comes to streaming films or television shows. Streaming devices and services are giving people access to what they want, when they want, and according to a study conducted by Crackle in association with Frank N. Magid Associates, viewers are streaming on a connected device at a record pace during primetime hours and more than half of adults surveyed prefer connected TV over other streaming devices in the home—including PC, tablet and mobile phone.

“Viewing habits are quickly evolving and Connected TV is going mainstream,” said Executive Vice President of Digital Networks at Sony Pictures Television and GM of Crackle, Eric Berger.  “This shifting landscape reinforces that there is a tremendous opportunity here for advertisers to engage consumers and really drive brand awareness by targeting the increasingly influential Connected TV medium.”

Consumers now have more options to create their own curated programming experience in today’s “new living room.” In a national independent survey of 1,200 adults between the ages of 18-49, streaming is the second consideration in the evening, right after watching what’s currently airing on TV—even before stored programming on DVR devices. This demonstrates a tremendous shift in viewership behavior and an incredible desire for real-time accessibility to programming.

According to data, 96% of adults now have the ability to stream video to their television and 54% stream to their connected TV (over-the-top devices, smart TV’s and gaming consoles), compared to 44% on their computer, 19% on their tablet and 15% on their mobile phone. In fact, half of likely “cord-cutters,” or those who plan on eventually opting out of their cable or satellite TV service, plan to replace with connected TV.

Methodology:

National independent sample online survey of 1,200 adults between the ages of 18 and 49, fielded Sept. 11- Sept. 16, 2013 conducted by Crackle in association with Frank N. Magid Associates.

About Crackle

Crackle, a unit of Sony Pictures Television, programs Hollywood movies, TV shows and original series and films for the world’s connected audience. With 34 million viewers across 22 countries, Crackle specializes in genres such as Action, Comedy, Crime, Horror and Sci-fi. Original programming on Crackle includes the psychological thriller Chosen, starring Chad Michael Murray; Cleaners, starring David Arquette and Gina Gershon; the first ever made for digital movie Extraction, starring Danny Glover; and the Emmy® nominated Comedians in Cars Getting Coffee, starring Jerry Seinfeld. Crackle is always freely accessible on every screen, with no subscription or authentication required. Visit Crackle’s site at www.crackle.com. You can also or find Crackle on Facebook at www.facebook.com/crackle or follow Crackle on Twitter @Crackle for real time updates. 

About Frank N. Magid Associates

Frank N. Magid Associates, Inc. is a leading research-based consulting firm that makes clients more profitable by solving problems and helping them take advantage of market opportunities.  We have carefully studied human behavior and how communication affects it for 56 years and leverage this keen understanding of consumers, along with our practical operational expertise and network of industry leaders, to help clients across industries.